The OPERAS website suffered from significant information chaos and an outdated, static layout. This lack of structure and interactivity failed to engage potential users and made it difficult to convey the benefits of joining the OPERAS programme. The static nature of the design, combined with an unclear information hierarchy, discouraged visitors from exploring the offering or submitting inquiries and applications.
Redesign the OPERAS website to be more dynamic, engaging, and easy to maintain. By implementing a visually appealing design in Figma and translating it into WordPress, the project aimed to speed up deployment and streamline content management. The primary objective was to increase user interest in the OPERAS programme and encourage sign-ups, while also ensuring compliance with WCAG accessibility standards.
Scroll to top