Krzysztof Abramowski

UX/UI designer, Webflow developer

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service design
website redesign
seo

From clutter to clarity: improving usability in a competitive market

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Problem

The mobile phone repair market is highly saturated and fragmented, with a wide disparity in service quality, pricing, and customer communication. Many providers prioritize either low prices or premium services, leaving customers confused and unsure whom to trust. Additionally, the client's existing digital presence lacked clear messaging, usability, and SEO optimization, making it hard for users to understand service benefits or even find the business online.

Goal

The goal was to analyze the competitive landscape in depth, uncover unmet customer needs, and identify ways to position the client's repair service as transparent, trustworthy, and customer-friendly. This included improving messaging clarity, highlighting unique service advantages, and recommending actionable changes to the website content and structure for better user experience and visibility.

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Created custom animation, using JS and vector-editing tools. Video shows the effect already published on a live website.

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One of the main challenges was the multi-choice form, which I provided with a full customisation and error validation. It's connected with an external e-mail provider and sends the client's responses in a sorted and css-styled table to the company, to help them clarify the user needs and the problem.

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How to keep a design system alive?

 
class SampleComponent extends React.Component { 
  // using the experimental public class field syntax below. We can also attach  
  // the contextType to the current class 
  static contextType = ColorContext; 
  render() { 
    return <Button color={this.color} /> 
  } 
}

© Krzysztof Abramowski